Client:
Kinopoisk is the largest movie service. You can watch movies and TV series, buy movie tickets, find out the ratings of popular videos and interesting facts, rate movies, write reviews, and read full movie descriptions.
Execution & Results:
Inspired by the Wimmelbuch format, I helped bring Kinopoisk’s anniversary to life through an immersive visual campaign filled with intricate illustrations, hidden details, and cinematic references. The concept transformed the brand’s celebration into an interactive visual universe, inviting audiences to explore and discover.
The campaign combined art direction, visual storytelling, and playful engagement, reaching 5 million people.